Guide: How to write your own website content
We understand that many small businesses cannot afford to pay for a content writer to write the content for their website. Lots struggle as they look at a blank document and they take a long time to think about what to put. So I’m gonna go through what I suggest to people when they tell me that they are going to write their own content; its far better than starting with a blank page.
The main issue is that people think it’s very difficult to write your own content but you’re not reinventing the wheel, as there is a lot of content out there already to give you ideas, not to copy, but to give you ideas on what you can do.
Step 1: Bullet points
Firstly I would start by creating some bullet points of the key things you would want to say on your website. This will give you some basic ideas on what you want to add on there. You want to look at what things your customer would expect to see on the site. Write down what problem you solve for your customers and anything they need to know about your business or services. This list can be anything from 3-4 items to 12-15 things. It’s up to you how long you make the list but this gives you the basics for what will be on the site.
Step 2: Research other sites
Next, look at a few similar businesses and note the pages they have and the topics they cover. Write those topics as headings in your own document. Do not copy their sentences. If a competitor mentions something you also offer, add it to your bullet list in your own words, using your prices, process, locations and examples. Then organise your own bullet points into related sections, such as services, benefits of working with you, and the results customers get.
Step 3: Make the content your own
Turn your bullet points into clear sentences, as though you’re explaining your business to a customer. Start with what you do, who you help and the problem you solve. Use your own services, process and examples to make the content specific to your business.
If you need help, ask a copywriter to develop your notes or use an AI writing tool to organise and improve your own draft. Give it information about your business, not text copied from a competitor.
Read everything before publishing. Check the facts, remove anything you cannot support and make sure it sounds like you. Adding your business name to someone else’s wording does not make it original.
If you need help, ask a copywriter to develop your notes or use an AI writing tool to organise and improve your own draft. Give it information about your business, not text copied from a competitor.
Read everything before publishing. Check the facts, remove anything you cannot support and make sure it sounds like you. Adding your business name to someone else’s wording does not make it original.
Step 4: Optimise your titles
For your content, a few things to remember is that you want to ensure that the title of every page says exactly what you do, for example, if you are a HR business based in Manchester, you want to have the title of the services page as “Outsourced HR Services in Manchester” because that’s what people are searching for on Google and but it also tells someone exactly what you do as soon as they land on the page. It needs to be that straight forward.
If you have multiple services, you need to ensure that the title is that service, as then the visitor knows they are in the right place as soon as they land on the page. You also want to include the results people get from working with you as soon as possible on that page. As people are looking for whether you can solve their issues and the results they get. Yes people buy people but people buy solutions to their problems more. So don’t talk too much about you, talk about how you help customers.
If you have multiple services, you need to ensure that the title is that service, as then the visitor knows they are in the right place as soon as they land on the page. You also want to include the results people get from working with you as soon as possible on that page. As people are looking for whether you can solve their issues and the results they get. Yes people buy people but people buy solutions to their problems more. So don’t talk too much about you, talk about how you help customers.
Step 5: Adding your Call To Actions
What you also need to be doing at the bottom of each page (and inside the content) is controlling the next step where you tell them what to do next, we call this a “Call To Action”. You are telling them what action to make next. So you would tell them to contact you and give them the options to get in touch such as email, phone number, contact form and booking links where they can book direct in your calendar. For more info on what to say for your “Call To Action”, check out another blog we wrote about it: https://pagio.co.uk/blog/what-call-to-action-should-you-use-on-your-website
Step 6: Now its time to build your site
So now you have your content, you can also use the other websites as a guide to how you want your website to look as well.
Once you have your content ready to go, it’s now time for your website to be built. If you would like your website designing and building for free, get in touch to find out how we help our customers by building websites for free. You can then easily update and manage your website yourself on our easy to use website builder.
Once you have your content ready to go, it’s now time for your website to be built. If you would like your website designing and building for free, get in touch to find out how we help our customers by building websites for free. You can then easily update and manage your website yourself on our easy to use website builder.