Why you should be blogging on your website
Have you been told to add blogs to your website and not sure if you should or where to start? Well, let’s break it all down for you:
What exactly is a blog?
Consider blogs as little articles, such as those found in magazines or on a website.
For you, a blog would be an insight into your business, your knowledge and presenting your customers with things they need to know. Blogs are a great way of getting into the hearts and minds of visitors to your website.
Your blog is an extension of you are your voice. Cleverly written, they can add trust and be a way to let your website visitors that you know what you are talking about.
If you show to your readers that you are an expert, if they need those services they are more likely to come to you as they trust what you are saying in your blogs.
What should be in a blog?
If you ran a dental business, examples of some topics you could write blogs about would be;
Dental hygiene, children’s teeth, teeth whitening, preventative care etc.
The list is endless. You may have an overview of these subjects on your website, but a blog gives you space to go into a little more detail. Really get to the heart of the matter.
If visitors like what they read, they will come back for more.
Why you should blog
Recent research showed that business websites with a blog received 55% more visitors than those that didn’t. Those are incredible figures and should encourage every website owner to blog.
A blog will keep visitors to your website for longer, which helps with SEO (Search Engine Optimisation). Search engines like Google take data from how long people spend on each page and how long they visit your website overall.
The longer someone is on your website, the more information they are consuming about you, your products or services and your brand.
If you have great content that speaks to your ideal customer they will begin to recognise themselves in your content.
Conclusion
As the stats show, those who blog get 55% more visitors than those who don’t and it’s your chance to show potential customers that you know what you are doing. So the question is, when are you going to start to blog?