How to Get More Website Visits and Calls From Your Google Business Profile

For many local businesses, the Google Business Profile (your Google Maps listing) is one of the most powerful, yet often underused, tools for attracting new customers. When set up and maintained properly, it helps you appear in local search results and makes it easier for people in your area to either visit your website or pick up the phone and call you.

If your goal is to increase both website visits and enquiries within a 20–30 mile radius, here are five tried-and-tested strategies that consistently deliver results.

Google rewards businesses that provide full, detailed information. Incomplete profiles often slip down the rankings, while those with accurate and thorough details naturally attract more visits and enquiries.

Think of your Google Business Profile as a digital shopfront; the more complete it looks, the more likely people are to click through to your website or contact you directly.

Reviews are one of the strongest signals of trust for both Google and potential customers. Instead of chasing a handful of reviews all at once, aim for consistency: three to five new five-star reviews each month is ideal. And if you can secure more, that’s even better!

This not only boosts your credibility but also tells Google that your business can be trusted long term, helping you rank higher and attract more website traffic and calls.

You can get a link from your profile page which you can send to get reviews, for example here is our link. This makes it very easy for your customers to click and leave the review.

Following on from getting more reviews, a profile full of unanswered reviews looks neglected. Taking the time to respond, whether it’s thanking a customer for their kind words or addressing a less-than-perfect review, shows you’re professional and approachable.

It also signals to Google that you’re actively managing your profile, which can improve your visibility and generate more traffic and enquiries.

Many businesses create their profile and then forget about it. The reality is, Google values fresh content. Use the Google Posts feature to share:

Aim for 1 post per week. This shows both customers and Google that you’re active, engaged, and up-to-date, leading to more clicks through to your site and more phone calls.

Visual content makes a big difference. Customers want to see who they’ll be dealing with, what your work looks like, and what they can expect.

Upload new photos or videos each month. This could be:

The more authentic, high-quality content you add, the more likely people are to click through to your website or call you directly. 

Think back to the last time you searched for a restaurant on Google Maps; you probably viewed the gallery first. If there were no images or menu available, you likely skipped it. Make sure your listing doesn’t give users a reason to move on.

Your Google Business Profile isn’t something to set up once and forget. Treat it as part of your marketing strategy. By keeping it complete, fresh, and filled with reviews and visuals, you’ll not only rank higher in local searches but also encourage more people to visit your website and get in touch.

If you’ve been wondering why your website visits and calls aren’t where you want them to be, these five steps could be one of the missing pieces.